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The writing on the wall

The writing on the wall

African media: where are the marketers? Marketing is vital in identifying how to monetise not only digital platforms but also traditional media This has been particularly evident in the continent’s newspaper industry,...

Smart thinking

Smart thinking

Africa: innovation Success in Africa needs innovative business models that take account of the way people interact in Africa, not only new technology By Toby Shapshak “Africa is not for sissies,” is a phrase you’ll...