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Globalised desires

Globalised desires

The digital divide between Africa and the US is shrinking fast There is an excitement that comes with one’s Facebook post getting many likes within hours, or with a WhatsApp status that quickly elicits many views and...

The writing on the wall

The writing on the wall

African media: where are the marketers? Marketing is vital in identifying how to monetise not only digital platforms but also traditional media This has been particularly evident in the continent’s newspaper industry,...